Types of Snapchat Advertisements


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The rise of social media advertisements has seen numerous companies invest in social marketing strategies that have been proven to work. Currently, one of the most lucrative, advertising platforms is the Snapchat social media platform. This mode of advertising is referred to as the Snapchat 3V advertising. With regard, the developers have ensured that a transition between the curated and the sponsored content is seamless. Mentioned below are the main types of ads that you can post on Snapchat.

  • Curated ads: this is whereby vertical videos are incorporated into Live Stories that are produced by Snapchat followers every day.
  • Premium ads: these are the types of ads that will be displayed on the Discover portion of the application. These ads will vary for all the media partners.
  • Local ads: Snapchat has Geofilters in place to help their users to specify the geographical areas they would like to target with their advertisement campaigns.

Once you have created an advertisement on this platform, you will need to attract other viewers to have a look at it.